Keyword Research and Copywriting for Search Success – I

At the SMX East conference in New York City during October 2012, Linear Output’s President and CEO, Olivier Beauchemin attended the sessions of SEO Boot Camp. It was Olivier’s intent to gain a deeper understanding of the workings of current trends in the world of Search Engine Optimization. After attending the basic training courses offered, Olivier decided to revisit the deliverables offered by Linear Output. His observations based upon the conversations and networking in New York have led him to begin a process of fine-tuning customer relations for Linear Output. Continue Reading

Scams and Schemes to Watch Out For


Nigerian Money Scam: You are contacted by someone from Nigeria and ofered millions of dollars if you will transfer money from a foreign bank to your bank account for safekeeping. When you agree, you are asked to pay huge transfer fees or legal expenses but receive no money. Continue Reading…

Don’t Be Scammed!


Scams and schemes are a criminal’s “bread and butter.” If you have a computer, a telephone, or a
mailbox, you could become a victim. Your best defense is to know a scam when you see (or hear)
one. Following are a few common scams that criminals pitch to innocent people every day:  Continue Reading…

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Matt Cutts Reveals Google’s Updated SEO Copywriting Strategy

By Karon Thackston © All Rights Reserved

I’ve been suspicious for years now. Just from paying attention to the sites that come up in the search engine results pages (SERPs), I’ve seen differences. What I was finding was that the top sites didn’t always have the exact keyphrase multiple times in their copy. It appeared that (with all Google’s updates over time) we’ve moved away from strictly using the keyphrase as-is and more toward using the individual words within the keyphrases as we write.  Continue Reading…



July 2012 found us attending MOZcon in Seattle, WA attending one of the best known conferences on Search Engine Optimization. The conference, a regular yearly event, features speakers on a number of topics relating to Search Engine Marketing (SEM) and Search Engine Optimization (SEO).  Continue Reading…